For certain consumers, cannabis—once likely considered a discretionary purchase—has also been added to that list, fueling an unprecedented green rush with record-breaking sales since lockdown went into force in March.
“Stocking up is the new norm,” said Roy Bingham, co-founder and CEO of analytics firm BDSA, with Brightfield Group finding that 57% of cannabis consumers say they have already stocked up, or plan to do just that.